WordPress SEO Yoast Setup and Configuration – Ultimate Guide

While taking about WordPress SEO Plugins SEO By Yoast comes first at Google Search Engine results. There are bunch of other SEO Plugins you can find while searching. Among them you will also find All in One SEO Pack a famous plugin attached with tons of features and options providing privilege for better ranking.
At MeroBox, we have been using SEO by Yoast from the past 3 years. And we have found this plugin as a complete solution and proper guidance to perform SEO on our blogging site. We believe this plugin can be your best choice and a complete SEO solution for your own website.
Are you getting excited? That’s cool.
In this post we will explain you about ‘How to Setup & Configure SEO by Yoast Plugin in WordPress?’ step by step guidance along with infographics.

wordpress seo yost plugin

Let’s start with the simple introduction of SEO By Yoast Plugin. This plugin is developed and designed by the Professional team of Yoast. Yoast is founded by the professional web developer, SEO and online marketer Joost de Valk (Founder & CEO at Yoast).
WordPress SEO By Yoast Plugin is built keeping all the important aspects of SEO in mind. It is designed in such a way that it pulls all the required data and information from a snippet editor and real time page analysis functionality that helps you optimize your pages content, images, titles, meta descriptions, XML sitemaps and much more. Let’s have a look on some of the highlighted features offered by Yoast SEO Plugin.

Features of WordPress SEO By Yoast

• Post Titles & Meta Descriptions for all pages and posts with snippets editor functionality
• Taxonomy with categories, tags and meta description option; meta robots with index and noindex options; SEO Yoast meta box with show and hide options
• Author and Date Archive support title and meta description along with enable and disable options; meta robot index and noindex options
• RSS Header & Footer Configuration options
• Breadcrumb Support and permalink settings
• Facilitates to verify sites in Google, Bing and Alexa
• Built-in .htaccess and robot.txt file editor
• Social Integration with most popular social site Facebook, Twitter, Pinterest, LinkedIn, Youtube, Google+ etc.
• XML Sitemap settings for posts, pages, media, user or author, excluded post and taxonomies
• Extension for SEO Yoast Premium, Video SEO, News SEO and Local SEO

You will get these features in Free Version of SEO By Yoast Plugin. For other more advance feature we need to buy premium version of SEO Yoast. SEO Yoast Pro consists of following features:
• Redirect Manager to manage or redirect URLs
• Multiple Focus Keywords Functionality
• Social Previews
• Premium Support

These all are the short descriptions of Features offered by the SEO Yoast Plugin. Now let’s start with the tutorial of SEO setup and configuration in WordPress.

Step By Step Complete Technical Guide for SEO By Yoast Setup & Configuration in WordPress.

Before we start with the guide for installing and configuring SEO Yoast Plugin I would like to explain you about ‘How to setup and configure SEO Yoast Plugin in website that is using existing SEO Plugin?’.
We know what you are wondering to know about ‘what about the progress & settings of previous SEO Plugin other plugins?’ & ‘What should be done to save the previous settings?’.
If you are already using any other SEO Plugins like All in One SEO Pack, Headspace2 or you are using any plugins of Yoast like RSS Footer, Robots Meta and Yoast Breadcrumbs plugins, you should start SEO setup by importing settings of previous plugins into this newly installed plugin.
Follow the few step mentioned below for importing settings.
• Go to the plugins option in WP Dashboard, click on ‘add new plugin’ option
• New page will pop up and type ‘SEO by Yoast’ in Search bar
• Click on ‘Install’ button, it will take to plugin activation page
• Click on ‘activate plugin’ option
• Now you will see SEO option in Dashboard, click on SEO then Import and export option
• Select the plugins from which you want to import your settings

Another option is that if yours existing SEO Plugins are such as All in One SEO, Platinum and Headspace you can migrate existing settings to new one. It is always good for any website to use a single SEO Plugin.
Note: Backup your database before you started importing data and deleting old data.

seo yoast import & export tools screenshot

Let’s move to the SEO Yoast’s Dashboard for further Setup & configuration process.

Step 1:

Dashboard of SEO Yoast

General Settings

General Option - Yoast SEO Setup & Configure screenshot
Now we are at the beginning of this tutorial. Here I’m going to explain WordPress SEO by Yoast Plugin Setup & Configuring procedure step by step.
Clicking on SEO Dashboard will take you to the SEO Yoast’s General Settings page. If you are new user of SEO Yoast plugin then you needn’t have to worry. By switching this page you can learn more about the SEO By Yoast Plugin by clicking on start tour button. Also you can reset your plugin to default settings.

Yours Info Page

SEO Yoast - Your Info Page screenshot
Clicking on ‘Your Info’ option will switch you to the page where you can define your website name and alternate name you want Google to consider in Google Search Results. This is the place where you have to put the information of your site and person or company leading them.

Webmaster Tools

SEO Yoast - Webmasters Tools option screenshot
You all know that the popular search engines like Google, Yandex, Bings and Alexa lets site owners to add their site to these search engines.
When you click on ‘Webmaster Tools’ Option this will take you to the Webmaster Tools page where you can verify your website with webmaster tools of Google, Bings and Alexa.
Clicking on each highlighted webmaster tools will take you to their respective site where you can add your site and get the verified code. After your site is verified just put the verify meta value in the given field of each webmaster tools to add your site to search engine

Security Section

SEO Yoast General Settings - Security screenshot
It is the most important and advanced part of the Yoast SEO meta box. This option lets you to enable and disable advance part of the Yoast SEO meta box. It allows a user to noindex posts or change the canonical.
You can disable this option if you don’t trust your author, so by default, only administration has the authority to change these settings.
Enabling this option will let all users to change these settings which might create problem in future. So it is recommended to disable this option.

Step 2:
Titles & Metas Section
This section consists of six important options or tabs.
1. General
2. HomePage
3. Post Types
4. Taxonomies
5. Archives
6. Other
We will discuss here each of the options one by one.
General Option: This option allows you to define title separators. You can find here a lot of symbols to use as your title separator. And it is displayed between your site name and post title.

SEO Yoast - General Settings Title Seprator

You can also control readability analysis from this general option. It helps to remove the readability tab from the metabox and disables all readability-related suggestions.

SEO Yoast - Tittle Metas General Setting

HomePage Option: In this tab you can define title and meta description for your homepage. You can see the fields for homepage title is filled with title template by default.
Homepage title and meta description provide the relevant information about your sites’ homepage to the search engines. And it is very important to define homepage title and meta description from the SEO point of view.

SEO Yoast - Homepage Settings option

Post Types: SEO Yoast lets you to define titles and meta description for posts, pages, media/attachment and other custom post types. Here you can define SEO for the post, page and media section of your WordPress blog.

Yoast SEO - Post Types Settings
You can also define meta settings for posts, pages and media. If you want to show the date of posts in snippet preview which is also shown in search index, you just need to switch show button otherwise you can also hide.
SEO Yoast also adds an SEO meta box in your post edit area which allows you to control the SEO settings from global level. To take maximum benefits it is highly recommended to manually enter title and description for each page, post and media.

Taxonomies Option: In this tab you can define titles and meta for Categories and Tags. As for your information, WordPress SEO Yoast grabs all the descriptions from your categories and tags. So, it is very important to decide and fill these fields wisely. These all information is defined for google search engines for indexing for pages, posts and media.

SEO Yoast - Taxomomies Settings screenshot
Configuring Taxonomies settings – if you are using tags and categories both equally on your pages and posts then leave both indexed. If you are using categories most than tags then click indexfor category and noindex for tags. Follow the same rule for tags also.

Archive Option: This is also the very important settings to prevent duplicate content. Here you can find title and meta settings for author archive, date archive and special pages like search pages and 404 pages.
For author archive settings – disable author archive for single author blog. If not then leave as it is and click save changes for implementation.

SEO Yoast - Archive settings screenshot

Other: This is the last tab of Titles and meta option. Here, you can configure Sitewide Meta Settings.
Noindex subpages of Archives – switching on noindex prevent indexing additional pages of content already indexed.
Use meta keywords tag – it has been declared that use of meta keyword tag is no more in use and it hasn’t any significant role. So, don’t waste much of your time on it.
Forcing noodp meta robots tag sitewide – if you have DMOZ directory listing for your site you will have a special meta tags for those and if you don’t want to use those meta tags description values for your site pages in the Google index then switch to disable then save changes.

Step 3:
Social Media Option
As we know that social media has a great impact on SEO. Keeping the importance of social media and all the important aspect of SEO in mind SEO Yoast has integrated this plugin with the popular social media sites like facebook, twitter, google plus, linkedIn, Instagram, youtube and myspapce.

SEO Yoast - Social Settings screenshot
This option will let you connect your site with popular social media sites. As for your information SEO Yoast Plugin lets you to publish facebook and twitter meta data tags in the head section of your pages, these tags can use snippets of your data for use in your facebook links.
Fill all the social media fields with the available social media account of your own site and click on save changes.

Step 4:
XML Site Maps
We all know that site maps have a great importance in our WordPress site. When we submit our site maps to search engines it become easier for them to index and notify contents of every pages and posts of our site.
XML Site Maps also tells search engines how to prioritize each and every contents of our site. That’s why WordPress SEO Yoast Plugin has made creating XML Site Map function easy in WordPress site.
XML Site Map option consists of five tabs and they are general settings, user sitemap settings, post types settings, excluded posts and taxonomies. We will discuss here configuring each settings.

SEO Yoast - XML Sitemaps Settings screenshot

General: First enable the sitemap functionality in general settings and switch to save changes.
User Sitemap: The user sitemap consist the author archive URLs for every user on your site. If you want to submit those URLs to search engines and get indexed, click on ‘enabled’ the author/user sitemap and save the changes.
Post Types: This option lets you to disable any post type you don’t want to be included into sitemaps. If you want to include all post type into sitemaps you can switch to ‘In Sitemap’ button.
Excluded Posts: This option facilitates you to exclude the posts you want to remove from your sitemap. You just have to enter a comma separated string with the Post ID’S.
Taxonomies: Repeat the same process that I have mentioned in post types option. If there are taxonomies you don’t want to include in sitemaps, you can exclude here by switching button to ‘In Sitemap’

Step 5:
Advanced Option
Advance page allows you to configure Breadcrumbs, Permalinks and RSS feed settings. This option contains three tabs. Let’s configure the above three settings.

SEO Yoast - Advanced Permalinks Settings
Breadcrumbs – As we know breadcrumbs are very important for internal linking. It helps to define a clear path to the page you are on. You can enable and disable this option as per your requirement. But we recommend you to enable this option for better search results.
Permalink – This setting has a great impact on SEO. Don’t get confused this is not a WordPress default permalinks settings. It is a very important function or advanced permalink settings available in SEO Yoast Plugins. Let’s configure these advanced settings.
1. Under URLs option click on ‘Keep’ button if you want to include category base into category URL. If you don’t then switch to ‘Remove’ button. But we recommend you to switch to ‘Keep’ button.
2. Switch to ‘Redirect’ button to Redirect attachment URL’s to parent post URL.
3. Under Clean up permalinks option click on ‘Remove’ button to remove stop words from slugs which helps you to create cleaner URLs.
4. For remaining configuration look at the screenshot given below.

RSS Settings: WordPress SEO Yoast Plugins has a RSS Feed section which help to add a backlink to the original article in RSS feeds. Further you can also use it to add advertisements to your RSS feeds. This settings allows you to add backlinks to yourself in your feed content to prevent being stealing of your content by scrapers using feeds.

SEO Yost - RSS Feed Settings

Follow this step by step tutorial to setup and configure SEO Yoast Plugin. We believe this tutorial will help you to setup and configure SEO Yoast Plugin in your own site for improving better search results. All the above explanations are about the WordPress SEO Yoast Plugin setup and configuration procedure.

But, In this tutorial we would like to explain you about the other popular WordPress SEO Plugins that will help you to boost your site for better search results. These plugins play a role of catalyst in the process of SEO.  Here, we are going to explain you about the Trendy SEO Plugins in details so that you can understand the advantages of using this plugins and get your site ranked high.

Let’s start with Rich Snippets, an amazing SEO Plugins.

What is Rich Snippet?

Rich Snippets are few lines of additional text, authors, icons or images that support to make the search more accurate. In another sense, rich snippets give the better idea about content in the search result as well as relevance of the search query.

In fact, rich snippet make the search result stand out of the crowd giving different visibility to the post, ultimately increasing the Click Through Rate (CTR) of the post or blog. With the use of it, blog will get more traffic in contrast to those blogs without rich snippet.

Have a look at the image below:

rich-snippet-screenshot

The image shows the search result for the query “Basic Vanilla Cake Recipe”. The first result has the rich snippet showing the star ratings, reviews and more specific contents. However the second result is just a snippet. It’s obvious that the users go for the result with rich snippet after looking at the ratings and reviews.

Why Rich Snippet?

  • Rich Snippet acts as a mediator to communicate the site owners with search engines.
  • Makes the search results more precise and accurate.
  • They are interactive and visually attractive to drag the attention of the users.
  • Upgrades your post or blog rank.
  • Increases Click Through Rate (CTR).

Types of Rich Snippet

There are various snippets for different search engines. However Google supports the following snippets:

  • Reviews
  • People
  • Products
  • Business & Organization
  • Recipes
  • Events
  • Music
  • Videos

Rich Snippet For WordPress Users

WordPress is gifted with various plugins to create a rich snippet in blogs or posts. Managing a rich snippet would be complicated even for a expert WordPress owner. Plugins make the job easier. In this article we will discuss some of the most popular rich snippet plugins for WordPress.

All In One Schema.org Rich Snippets

All-in-one-banner

All In One Schema.org Rich Snippet is one of the most popular free rich snippet plugin for WordPress with more than 40,000 active installs.

This is a simple plugin providing a quick way to add basic rich snippet data. It can add schema blog posts, reviews, events, people, products, recipes, software, and videos.

This is very simple and easy to use plugin. Once you install the plugin, you will find the setting area just below your post section. There you can choose the rich snippet item as shown in the image below.

all-in-one-schema-rich-snippet-screenshot

For more customization, you will get option in admin area as Rich Snippets. There you will get different options for different categories under Configuration tab.

Item Review

The item review section shows strings to be displayed on front-end for Item Review Rich Snippets. This section facilitates the review on items like mobiles, laptops, vehicles etc. It contains a form for Rich Snippet Title, Reviewer of the item, date of review, name of item and ratings given by reviewer.

all-in-one-snippet-configuration-item-review-screenshot

Events

This section is used while reviewing the events like live music, seminars, conferences, functions etc. The information about rich snippet title, event title, location of the event held, start and end time and price for tickets.

all-in-one-snippet-configuration-events-screenshot

Person

This plugin is also featured with person review. This section grabs information about rich snippet title, name of a person to be reviewed, his/her nickname, occupation, website, name of their company and address.

all-in-one-snippet-configuration-person-screenshot

Product

This section of All in One Schema.org Rich Snippets Plugin lets the site owner to review the product. The reviewer just need to enter title of rich snippet, rating, name of the brand, name of product, user ratings, price and availability of the product.

all-in-one-snippet-configuration-product-screenshot

Recipe

This plugin enables you to review about the different recipes. You just need to give the rich snippet title, name of the recipe, published date, time of preparation, cook time, total time and average user ratings.

all-in-one-snippet-configuration-recipe-screenshot

Software Application

This feature enables to review the software applications available. The reviewer just need to provide the information about rich snippet title, author ratings, user average ratings, price of the software, name of the software, operating system and the digital location of that software.

all-in-one-snippet-configuration-software-application-screenshot

Video

Reviews and ratings of a video can also be done using this plugin. The reviewer just needs to give the information about snippet title, video title, description, video duration, and video uploaded date.

all-in-one-snippet-configuration-video-screenshot

Article

This section helps to display on front-end for Article rich snippet with the information about rich snippet title, article name, author name, description of the article, image, name of publisher organization and publisher logo.

all-in-one-snippet-configuration-article-screenshot

Service

This plugin is also used to create rich snippet for the services an organization provides. The reviewer just needs to enter the details regarding services they are reviewing. The details are rich snippet title, type of service, geographical area where service is available, description, service providers’ details, URL, and user ratings on that service.

all-in-one-snippet-configuration-service-screenshot

Customization

After Configuration of snippet, now you can customize your snippet giving different colors to various sections. Here you can define the box background color, title background color, border color, title color and snippet text color. The below image shows how it is done.

all-in-one-schema-rich-snippet-customization-screenshot

Testing Your Rich Snippet

After crating your rich snippet, you can test it using various snippets testing tool. Here I can suggest you Google’s Structured Data Testing Tool. This tool makes you assure that your rich snippet is properly working. This tool has its importance as you may not get your search results at top for your reviewed item.

After entering into the Google’s Structure Data Testing, you need to provide URL of the review content as shown here.

structured-data-testing-tool-screenshot1

After providing the URL and clicking on run test, the next phase will be the result of your URL. The page is displayed in two columns having URL’s source code on right side and the Snippet Result on the left. Here you can get the items reviewed, errors and warnings.

structured-data-testing-tool-screenshot2

What is Redirection?

Redirection is a way of directing the users and even search engines to another URL denying them to access the URL they have requested. This becomes necessary when the content is transferred from one domain name to another.

Redirection is also important for the SEO purpose as it preserves the Link Juice of your old content by simply redirecting those links to the newer ones. Also, redirection helps the site owners to transfer their traffic from older site to the newer one.

There are various types of redirection as 404 redirection, 301, 302, 303, 307 redirection and meta refresh redirection.

Let us discuss some of them briefly before heading towards the WordPress Plugins for Redirection.

404 Error Redirect

A 404 error is a Content Not Found error usually occurs when the visitors search for the content that is not available. This happens when some spellings are incorrectly typed, content deleted from the server, or moved to the other location. This is the thing that the search engines and visitors hate the most. This ultimately degrades the SEO of a site.

404 errors can be redirected to some custom page to maintain the bounce rate.

301 Redirect

301 redirect shows that the content has been permanently removed from the given URL. In this, the server notifies the browser that the content has been moved and the URL should be replaced with the new ones.

302 Redirect

302 redirect denotes that the content has been temporary removed and the content will return soon.

303-307 Redirect

303 redirect and 307 redirect are also temporary redirect. It is like “See Also” redirect where the actual content is unavailable and the browser tries to suggest something else.

Redirection In WordPress

Coding the redirection links is generally hard. WordPress makes the site owners easy to manage the redirection links in a user friendly interface.

There exist various plugins responsible to redirect the links. Some of them are: Redirection, Quick Page/Post Redirect Plugin, Safe Redirect Manager, SEO Toast Premium, SEO Redirection Plugin. In this article, we will discuss about the most popular WordPress Plugin for Redirection i.e. Redirection

Redirection

redirection-banner

Redirection is a freely available WordPress plugin which can be downloaded from wordpress.org. The plugin currently have more than 500k active installs.

It manages 301 redirections and keep track of 404 errors without requiring knowledge of Apache .htaccess files and is useful when directing different types of URL and works greatly while migrating pages from one website to another or changing the host of the WordPress site.

This plugin keep full log of report of redirection. It automatically adds a 301 redirection when a post’s URL is changed and help to manually add 301, 302, and 307 redirections for a post or a blog.

redirection-adding-new-screenshot

Using this plugin you just need to give source URL and target URL selecting the match options and action options.

What is Broken Link?

A broken link is dead link on a web page that does not direct you to any content in the web. These links degrades the rank of a website causing 404 errors. These are found when the site owner enters improper URL or remove the content of the URL without redirecting them.

Broken Links In WordPress

WordPress users can now easily manage the broken links of their site using various plugins. The problem of broken link can be reduced by checking the site’s posts, contents, comments for broken links and removing them or redirecting them to another URL.

There exists various plugins in WordPress for checking the broken links in our site. Some of them can be: Broken Link Checker, Link Checker etc.

Today, in this article we will discuss about the popular Broken Link Checker Plugin.

Broken Link Checker

broken-link-checker-banner

Broken Link Checker For WordPress is a very popular freely available WordPress plugin that have 400,000+ active installs with 4.1 stars out of 5.

This plugin will checks all the posts, pages, comments, custom fields on your web page and alerts you if any broken links and missing images are found. The notification will be shown in the dashboard or through email.

General Section

broken-link-checker-general-screenshot

Look For Links In Section

broken-link-checker-look-for-links-in-screenshot

Which Links To Check Section

broken-link-checker-which-links-to-check-screenshot

Protocol & APIs Section

broken-link-checker-protocol-and-apis-screenshot

Advanced Section

broken-link-checker-advanced-screenshot

What is Google Analytics?

Google Analytics is a web analytics service offered by Google that analyses a website and gives its traffic report.

Google analytics is a free service from Google with some premium versions that offers you to analyze the traffic of your site and visualize a complete image of the visitors showing who they are and what they need. With this, Google even provides you the information about routes visitors follow to visit your site, the content they need, the content they viewed and the devices they use to get there.

Why Google Analytics?

Google analytics facilitate clear representation of the traffic with charts and graphs giving detailed information about visitors that could be used for further planning, forecasting and strategy building. It is one of the SEO optimization tools that back-supports the site owners for dragging more traffic to their site.

Google Analytics in WordPress

Google has its own various tools and apps for Google analytics. Being a WordPress user is much more advantage to use the Google analytics tools. WordPress consists of various plugins that facilitates this feature of Google. Some of them are Google Analytics for WordPress by Monster Insights, Google Analytics Dashboard for WordPress, Google analytics etc.

In this article we will be discussing about Google Analytics Dashboard for WordPress.

Google Analytics Dashboard for WordPress

google-analytics-dashboard-for-wp-banner

Google Analytics Dashboard for WordPress is a freely available WordPress plugin that reports your analysis data in your WordPress dashboard, all posts and pages screen and on site’s frontend without any effort. Also automatically inserts the latest Google Analytics Tracking Code in your site pages with the help of which you can track your site and view key Google Analytics reports. The tracking code generated is fully customizable using options and hooks, also allowing advanced data collection using custom dimensions and events.

The Plugin provides analytics reports on page bounce rate, page views, organic traffic and sessions along with the keywords and referrers analytics report.

Before getting started with general installation of Google Analytics Dashboard WordPress SEO Plugin, here we will start with ‘Creating Google Analytic Account’.

Step 1: Signup for your Google Account for that visit http://www.google.com

Step 2: Now setup your Google Analytic Account from https://www.google.com/analytics

Step 3: Once your Google Analytic account is ready, you can now submit your website URL or blog to get the tracking code.

You can get the plugin here or you can simply search for Google Analytics Dashboard for WP on the search bar from your plugin dashboard. After installing and activating the plugin you will get new menu item in your dashboard admin menu for customization.

Step 1: Hover your pointer to Google Analytics menu option and click on the General Settings

google-analytics-general-settings-screenshoot1

Step 2: Now in the general settings, go for Authorize Plugin option.

google-analytics-authorize-plugin-screenshoot

Step 3: In this step you will need access code to continue. You can get it by clicking to Get Access Code link. After getting the access code, copy the code and paste it into Access Code text field. And then you need to save your access code.

google-analytics-save-access-code-screenshoot

Step 4: In this step, you need to select the view and click on save changes button.

google-analytics-save-changes-screenshoot

Step 5: After saving your entire configuration, you will get your analytics results in your dashboard.

 

We hope you will like our step by step tutorial to Setup and configure WordPress SEO By Yoast. We believe that we have covered the entire topic that is very important while configuring.
If you liked this tutorial then please comment us below and share this post as much as you can. If we have missed any topic here then feel free to comment us below. We all need is your support and suggestions to improve ourselves.

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